A touch of red

The Hyundai i30 Turbo. Top or Flop? 

The Hyundai Motor Company is a multi-national corporation and was founded 1967 in South Korea by Chung Ju-Yung. From their conception, they put the focus on developing motor cars with their own identities, like the 'Hyundai Pony' that was introduced in 1975 at the Autosalon in Turin, Italy. In 1998 they were taken over by Kia Motors, and an unstoppable success story began. As of today, the Hyundai Motor Company is regularly listed among the Top 5 largest automakers worldwide. Entering the German auto market on a long-term basis, Hyundai Germany was established in 1991 in Neckarsulm. They are assembling their vehicles nowadays in Turkey and partly in Germany. As successful as they are, the company is not only involved in motorsport activities. It also supports social projects and sponsors various sporting events like some of the major football world tournaments and championships. So the remaining question would be:" What's the success of Hyundai Germany?" A very radical pricing strategy? Quality? Design? Maybe the answer to this question is a mix of all these things.