Trendsetters on stage, Part 1

The 85th Geneva Motor Show

The motor show in Geneva has a long history going back over 100 years. The show was initiated by Paul Buchet, chief agent by Michelin Switzerland, businessman Albert Vassali and Jules Megevet, an engineer. The first event with 59 exhibitors of automobiles and motorcycles took place in 1905 at the Geneva polling location "Batiment Electoral" and gained much success attracting more than 17.000 visitors. In subsequent years the show was presented occasionally but ultimately became a fixture where such models as the Clement (1905), Alfa Romeo 8C 2800 (1932), Ferrari Dino (1965) and Lamborghini Miura (1966) were launched. Today, the international Geneva Motor Show makes its home at the Palexpo at the airport, providing an impressive program making it to one of the five greatest auto shows in the world.

McLaren's Disco Inferno!

McLaren at the Geneva motor show 2015

The styling and visual language of all McLaren cars is inspired by Formula 1 racing innovations and advanced aerodynamics. Shrink- wrapping the bodywork over the car's mechanical skeleton, for example, reduces volume, removes weight and helps improve the car's aerodynamic performance. It also creates an optimised visual design; lean, potent and beautiful to look at. It is directly comparable with a fashion couture house. Chanel is a great example of this in the way that it works, regularly launching new collections and developing them with the utmost perfection.

Is McLaren like a fashion house?

McLaren very much uses the design and work ethics of major fashion houses like Chanel does. You could also compare them to a very skilled tailor or seamstress, in that you create a dress or a suit by following a pattern, and you keep working on this pattern or method until you get it absolutely perfect. McLaren also offers their cars in various lines and categories, just as a fashion couture house does, that can be tailored to suit the customer's taste, style and requirements, for example: Sport Series, Super Series and Ultimate Series.

Gentlemen, Start Your Engines!

> Catwalk Mustangs <

The Ford Motor Company is one of the top five largest and oldest car manufactures in the global automotive industry, certainly one of the leaders; it has a long-standing and tumultuous history. The company's brands include Ford and Lincoln, they sell automobiles and commercial vehicles under the Ford brand and their luxury cars under the Lincoln brand. Founded in 1903 in Detroit USA by Henry Ford, who in 1896 created the Quadricycle and influenced the Fordism of the 19th century. In 1913 he took over the engineering and creation of the assembly line working methodology, to simplify and reduce the production times and costs of the Model-T, dubbed "Tin Lizzy", from 12 hours to only 1,5 hours. By 1927 more than 15 million vehicles were produced and sold. In 1966 the Ford GT 40 models became world famous when they won the LeMans 24 hour Race threee times in a row from 1966 until 1968, they dominated their opposition and broke Ferrari's winning strike who had won this race from 1960 to 1965 consecutively. Style icons like the Ford Mustang and various models of the Ford GT 40 are still very sought after today, and they are in a very high demand for collectors all over the world. In 2012,a GT 40 sold for more than 9 Million And not least for their starring roles on the big screen in movies like: "Gone in 60 seconds", both "LeMans and Bullit" starring Steve McQueen, and many other film/television shows, that made them very damous, timeless and immortal.