Maranello steeds conquer the gates of Rome!

Ferrari Cavalcade 2015 in Rome

Rome, the Eternal City, built 753 BC ( before Christ), today more than 3.3 million occupants, the capital of two states - Italy, and the Vatican City. Terrific historical landmarks, like the Colosseum, the Trevi Fountain, the Spanish Steps, and the St.Peter's Basilica are just a few to name. St. Peter's Basilica is the largest Roman Catholic Church in the world.  Internally it is around 186 metres in the length and 136.50 metres from the ground to the cross on top of the dome. It took more than 120 years to build this incredible edifice, and in 1980, it was joined together with the Vatican City, and the old town of Rome, to UNESCO world cultural heritage. The magical  Italien atmosphere and appeal attracted many brilliant minds and philosophers like Aristotle. And Goethe spent a significant amount of time in Rome, albeit under a false identity, he assumed the role of a painter to experience the soul and the lightness of being an Italien from Rome. Another very famous place is the Trevi Fountain, a late baroque sculptured masterpiece by  Nicola Salvi, which was also the location for Federico Fellini's film "La Dolce Vita (1960)", where actress Anita Ekberg played a key scene amid the water of the fountain.

McLaren's Disco Inferno!

McLaren at the Geneva motor show 2015

The styling and visual language of all McLaren cars is inspired by Formula 1 racing innovations and advanced aerodynamics. Shrink- wrapping the bodywork over the car's mechanical skeleton, for example, reduces volume, removes weight and helps improve the car's aerodynamic performance. It also creates an optimised visual design; lean, potent and beautiful to look at. It is directly comparable with a fashion couture house. Chanel is a great example of this in the way that it works, regularly launching new collections and developing them with the utmost perfection.

Is McLaren like a fashion house?

McLaren very much uses the design and work ethics of major fashion houses like Chanel does. You could also compare them to a very skilled tailor or seamstress, in that you create a dress or a suit by following a pattern, and you keep working on this pattern or method until you get it absolutely perfect. McLaren also offers their cars in various lines and categories, just as a fashion couture house does, that can be tailored to suit the customer's taste, style and requirements, for example: Sport Series, Super Series and Ultimate Series.