McLaren at the Geneva motor show 2015
The styling and visual language of all McLaren cars is inspired by Formula 1 racing innovations and advanced aerodynamics. Shrink- wrapping the bodywork over the car's mechanical skeleton, for example, reduces volume, removes weight and helps improve the car's aerodynamic performance. It also creates an optimised visual design; lean, potent and beautiful to look at. It is directly comparable with a fashion couture house. Chanel is a great example of this in the way that it works, regularly launching new collections and developing them with the utmost perfection.
Is McLaren like a fashion house?
McLaren very much uses the design and work ethics of major fashion houses like Chanel does. You could also compare them to a very skilled tailor or seamstress, in that you create a dress or a suit by following a pattern, and you keep working on this pattern or method until you get it absolutely perfect. McLaren also offers their cars in various lines and categories, just as a fashion couture house does, that can be tailored to suit the customer's taste, style and requirements, for example: Sport Series, Super Series and Ultimate Series.
